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Archive for July, 2009

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Vocabulary Green People

The international passion to protect our planet from the ravages of pollution and to preserve our natural resources for future generations has become an everyday fact of life. With international support by “green” political parties, consumer organizations, celebrities and politicians, the green movement has become a powerful force with an agenda that needs to be addressed by industry, politicians and consumers. Discussions about the environment are taking place in corporate board rooms, legislative hearings, and by consumers in supermarkets and department stores.

Can we fully understand environmental concerns and energy implications without a working knowledge of basic green vocabulary? Do we understand all the issues relevant to tax incentives for oil companies? Can we properly compare the organic and nonorganic products that we decide to eat or wear every day? In essence, to think and live green you need to speak and understand green.

Understanding some key green terms and their implications can help us evaluate alternatives between our planet and sacrificing aspects our personal lifestyle. It can help us decide how we cast our vote or spend our money or how we live our lives. A green vocabulary can help us reduce our “carbon footprint “. The following represents what is best described as a green vocabulary of definitions and commentary to help eco-oriented consumers make informed green decisions.

A Green Vocabulary for Green People

Organic identifies products made under the authority of the Organic Foods Production Act. Organic production guidelines are established to use organic materials and practices that improve ecological balance. Organic production incorporates agricultural system components to enhance natural biological systems.

Organic Agriculture is an ecological farming system that promotes natural chemical and biological cycles that improve soil fertility and maintains a balanced and productive farming system. Any products introduced to this system for fertility or pest protection are of natural composition. It eliminates the use of harmful synthetic pesticides, herbicides, fertilizers, growth stimulants or antibiotics. These essential restrictions can reduce contamination or pollution to our air, water or food supply.

Natural Fibersare “certified” organic fibers derived from organic agriculture such as cotton, bamboo and hemp.

Certified Organic Cotton is derived from organic agriculture. The cotton is grown without artificial pesticides or fertilizers. Conventional cotton farming ranks about fourth in the use of pesticides in the US. Several of the top pesticides used in nonorganic cotton farming are EPA recognized carcinogens. It takes 1/3 of a pound of pesticides and synthetic fertilizers to make one organic T-shirt disregarding the use of any toxic dyes (Organic Trade Association). A typical organic tee shirt is also about the same weight but without these harmful chemicals. Organic cotton is produced using conservation minded or “sustainable” approaches to crop production. Such practices help to retain and promote soil fertility and the natural recycling of soil resources.

Organic Certification is provided by various organizations. The most widely recognized standards are GOTS (Global Organic Textile Standard) which is the basis for the statement “100% certified organic cotton” used by many green companies.

Fair Labor Practices are not necessarily restricted to agriculture but generally support fair wages and healthy working conditions.

Fair Trade Certification “…guarantees consumers that strict economic, social and environmental criteria were met in the production and trade of an agricultural product.”(www.transfairusa.org).

Sweatshop-free describes the absence of manufacturing conditions currently existing in many countries, referred to as “sweatshops”. They are production facilities or factories where goods are produced cheaply by minimizing workers’ salaries, and increasing working hours. Proper environmental health standards are diminished, yet demands for high levels of productivity still remain. These sweatshops may thrive from corporations seeking to increase profits by subcontracting inexpensive labor.

Sustainable means conserving and preserving limited natural resources and energy supplies. It is connected with the term “recycling” when natural products are re-used like rubber (for tires, shoes) or paper/trees (for books, business cards, magazines etc.), or wood (for recycled furniture). They are made from or made into recycled, carbon based products. A good example of preserving our resources is Trees for the Future, a charitable organization dedicated to replacing and planting trees. Unfortunately, most of our energy production is derived from organic (carbon based) fossil fuels that cannot be recycled as compared to wind or solar energy. All of this is connected to our lifestyle and our “carbon footprint” discussed next.

Carbon Footprint is a descriptor of environmental impact. It describes the consumption of carbon based natural resources or the production of carbon by-products like carbon dioxide, carbon monoxide or “greenhouse emissions”. It’s about lifestyle and the amount of carbon based resources we consume through transportation, climate control, manufacturing etc. Basically it relates to how much each of us consume in terms of natural resources to meet our needs. In general each of us should be committed to reducing the size of our “footprint” to sustain resources for present and future generations.

Eco-fashion is a general term describing organic clothing that has addressed the needs of the environment as well as socially responsible working conditions.

Eco-friendly suggests a product or process than has a reduced impact on the environment.

Low Impact Dyes refers to dyes used the manufacture of goods that should have minimal impact on the environment. Sometimes the term non-toxic is used here as well.

Green is a generally positive term referring to the environment, organics or even a green lifestyle to be discussed shortly.

Conscientious Clothingdescribes organic clothing has addressed environmental, ethical and socially responsible standards.

The Green Lifestyle

Green Lifestyle or Green Living describes a lifestyle reflecting a strong commitment to the environment. In addition, it addresses compassionate and positive thinking. It means choosing a life with charitable deeds and practices, reflecting compassion for the environment and others. Green living is being proactive and incorporates spiritual growth leading to ethical thinking.

Social Responsibility can be defined as accepting responsibility for others and taking action against social injustice. It includes meeting the needs of others through charitable giving.

Charitable Giving describes a sense of genuine compassion and reacting to it with charitable practices towards others.

In summary, a green lifestyle represents caring for the environment combined with positive thinking leading to ethical behavior and compassionate living. Ultimately, your deeds represent positive thoughts in action. The result can be a clean, safe environment and a better quality of life for yourself and others.

If you learned some green vocabulary, be sure to use it to make decisions and set priorities in your life. Think about adopting a greener lifestyle!

Bob Folkart is Vice-President of Live Life Organics, a company devoted to encouraging the living of a passionate life through environmental awareness. Live Life Organics has created a range of eco-friendly, organic cotton clothing from adults to babies. Every item of apparel displays positive inspirational messages promoting courage, hope and compassion and includes a plantable hang tag that recycles and grows into wild flowers. To view these organic products, go to: http://www.livelifeorganics.com.

Recycling of Electronics

Society’s technological advancements have grown significantly over the years. Electronics devices such as telephones, cell phones, radios, CD and DVD players, televisions, and computers are products that are used in every household. These items are just a few of the many electronic devices that can cause serious environmental damage due to their toxic components. Electronics that are in need of disposal are referred to as e-waste, or electronic waste. Because of the advancement of electronic products, there has been a growing concern about the hazards of electronic waste. Some of these concerns include: improper disposal of toxic materials, health and safety concerns for people disposing of these items, as well as dangers to the soil and water supply. For instance, electronics are made using a considerable amount of toxic substances such as lead, cadmium, aluminum, zinc, copper, and plastics which can all leak poisonous material in the ground and water. These environmental concerns have resulted in the establishment of electronic recycling facilities and industries who take old electronics such as computers for the purpose of recycling and safe disposal.

Electronics containing materials such as metals, plastic, are valuable to the recycling companies. Disposing of electronics through a recycling company will result in fewer electronic devices going into landfills and lower carbon emissions.

Recovering Raw Materials: Recycling electronics involves recovering raw materials from the electronic equipment. Materials such as steel, copper, wires, aluminum, brass, plastics, glass,etc., are extracted and sold to smelters so they can create raw materials. Depending on the type of metal being extracted, they can be processed and used in products required by such businesses as the steel, construction and cement industry. Plastics and wood can be used as fuel to provide heat to industrial furnaces which converts to steam. Metals such as copper are sold to metal refineries.

Plastics: Plastics from such items as computers, computer mice, and keyboards, are sent through shredding processes and machine sorted. They are then sent to other recyclers for further processing.

Larger Electronics: Items such as televisions and computer monitors are dismantled by hand. The leaded glass cathode ray tubes are removed and disposed of safely. Plastics, copper, and circuit boards are removed, separated, and processed.

Hazardous Items: Toxic items are removed from electronic devices and disposed of safely. Toxic substance can include leaded glass, rechargeable batteries, non-rechargeable batteries (i.e.alkaline, lead acid, cell batteries) mercury in lamps and switches, parts containing polychlorinated biphenyls, as well as ink and toner cartridges. The remaining non toxic materials are processed and the recyclable materials are recovered. The materials are shredded and separated according to type. For instance, they can be divided into such materials as steel, copper, aluminum, and plastic.

Refurbished Electronics: There are now many companies that acquire used computers, repair and update them, and resell them at a much lower price. This is a great way to keep electronics out of landfills and make technology more affordable.

Donate Your Computer: If you are getting rid of your old computer because of a recent upgrade, consider donating it to charity. Many schools and non profit organisations are in need of computers. There are companies and businesses that will take your computer, refurbish it, and donate it to a needy cause. Make sure your computer is wiped clean of all information before donating it. Donating your computer helps the community and the environment.

We are fast becoming a technology dependent society. When it comes to protecting and conserving our environment, we have to adapt and change our technological practices to ensure a sustainable future. Recycling electronics is a great way help the planet.

Know that repairing a computer or laptop repair Toronto is not cheap, but it can be cheaper than having to replace the computer. If you run into these situations, you will need to hire a onsite computer repair service Toronto.

GIGA Green tech visite of Kevin Koerber

Is it Green? – A Shopper’s Guide to Buying Eco-Friendly Products

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.

Clean Green Engine Fox News

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Global Voices Online » Bangladesh: Photos Of Solar Eclipse

Post-Thumbnail. No Thumbnail. Anil Advani posts some amazing photos of the total solar eclipse of last Wednesday taken from Dhaka, Bangladesh. Cancel this reply. Start the Conversation. Authors, please log in ». Name (required) …

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Stupid Evil Bastard: Electric company to charge solar panel users …

It’s mostly the airlines, but there are other companies doing it like the folks at Xcel Energy in Colorado who have decided that they are going to charge the homeowners who have solar cells on their houses a fee for being connected to …

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Finding a Free Standing Solar Panel

Anyone who is binding a solar energy and preparing system from their home and are relying on it for electricity than using gas and oil is a smart decision. It.

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The Tyee â?? First Nation Takes Lead on Solar Power

There are free rides, too, on a scissor lift that’s been hired to give people a birds-eye view of the band’s just-completed solar project — the reason for today’s gathering. Photovoltaic arrays top the band hall, canoe shed and …

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Get a Free Solar Panel System or as Close to it as You Can

To get a free standing solar panel may be easy enough, but in case you are desirous of making a free solar panel system,then you need not to pay a dime,you must.

GLOBAL'S WARMING

A Summary of the Pending GHG Regulations

The newly formed Obama administration has listed greenhouse gas (GHG) tracking and reporting as a major goal, with the objective of protecting the future of the environment by reducing today’s carbon footprint. If no action were taken, the makeup of the earth would significantly altered. Future actions will establish a market drive carbon cap and trade program to drive GHG emissions reductions.

Greenhouse Gas tracking is outlined in The Climate Registry Protocol, which details the requirements for mandatory monitoring and tracking. The premise around greenhouse gas tracking are included in the U.S. Clean Air Act, aimed at improving air quality and lowering greenhouse gas emissions.

The Environmental Protection Agency (EPA) proposes mandatory reporting of the gases contributing to global climate change from about 13,000 facilities nationwide. These facilities account for the majority of greenhouse gas emissions within the United States and present a logical starting point for emissions reductions in the US. The regulation would cover companies that either release large amounts of greenhouse gases (GHG) directly or produce or import fuels and chemicals that when burned emit large amounts of carbon (CO2) gases.

One of the major focuses of the Greenhouse Gas tracking protocol is refrigerant gases used in refrigeration and cooling systems by numerous facilities, including manufacturers, food processors, retailers, grocery stores, office buildings, municipalities and hospitals, just to name a few. Because of their chemical makeup, refrigerant gases contain significant levels of carbon in the form of chlorofluorocarbons (CFCs), hydrochlorofluorocarbons (HCFCs) and perfluorocarbons (PFCs). Use of these compounds has been regulated under the U.S. Clean Air Act for several years.

Greenhouse gases absorb and release radiation into the atmosphere, setting off a global warming effect on earth. The intent and overall goal of GHG tracking relates to better collection and management of the emissions data now so informed decisions can be made about future carbon trading schemes. The tracking protocols also help government entities to more accurately inventory the amounts of emissions reaching the atmosphere. The new GHG legislation puts in motion the data collection, organization, and first stage reporting mechanisms to allow the US to accurately calculate and maintain a GHG emissions baseline across the entire economy. This will allow for better understanding today as well as to determine progress for future Cap and Trade programs. With this accurate information, it can be determined if the guidelines are effective in lowering the harmful effects of these substances to the ozone layer.

Greenhouse Gas tracking involves measuring direct and indirect emissions and keeping extensive records on its usage, maintenance, leak containment and disposal. Heating and cooling systems, as well as other energy consumption, are defined as direct emissions.

Better and more effective GHG management is an objective of the current US government. No longer will the US sit by and watch the world attack the issue of climate change. The US is now taking action to lower carbon emissions to the betterment of future generations. By taking no action, the earth’s makeup would significantly change, with humans and animals adversely affected and marine and plant life severely damaged.

Greenhouse Gas (GHG) management and reporting is now falling under the EPA regulations contained within The U.S. Clean Air Act because the causes of global climate change is now well know. Human activities and the use of global warming substances, like refrigerant gases, are all leading to increased global warming. The substances are carbon dioxide, chlorine, bromine, nitrous oxide, chloroflurocarbons, hydrofluorocarbons, methane, methyl bromide, methyl chloroform, sulfur hexafluoride, hydroxyl, perfluorocarbobs, halons, carbon tetrachloride, fluorine, and the fluorinated gases hydrofluorinated ethers and nitrogen trifluoride. The mandatory law is aimed at reducing the use of these substances to lower the effects of global warming.

Beginning in 2010, GHG management, tracking, and reporting will be environmental law for the highest emitting facilities. Part of the management will revolve around better tracking and reporting of refrigerant gases. Entities must submit usage reports and service records for all refrigerants having high GWP. Special calculations are applied to refrigerants when any leads occur. The GHG emission reporting rules and related protocols allow for progressive companies to take advantage of software already created to help with carbon emissions reporting. Some web applications allow organizations to track GHGs to the asset level across global, distributed facilities.

Software provided by Verisae tracks carbon dioxide (CO2) gas emissions according to The Climate Registry protocols across all sites so companies can manage their carbon emissions and work towards reducing their carbon footprint. To learn more effective refrigerant management tactics and the tools, you can research http://www.Refrigerant-Tracker.com

Google Vs Yahoo – Who’s Greener?

Silicon Valley is known for both innovation and hype. Recently, this pool of innovation has extended beyond bandwidth to the protection the environment. Google and Yahoo, the search engine giants, are both headquartered in the Valley and have been making headlines by greening their offices, reducing energy consumption, and carbon trading. The PR motivations are obvious, but are the green benefits really there? To set apart the hype from reality, we have analyzed the green value of both Google and Yahoo’s headquarter facilities.

We looked at the ecological services provided by green landscape features such as trees and open space (i.e. grass). Grass and trees are pervious surfaces, meaning they allow water to permeate into the ground. Roofs, sidewalks, patios, and asphalt parking lots are examples of impervious surfaces, where rainwater drains into the public storm drains. Heavy metals, oil, and other pollutants are carried off parking lots in rainwater, which often lead directly to open water habitats, where fish, birds, and reptiles live.

In terms of ecological services, trees and grass have been proven to:

1.      Remove and store carbon from the atmosphere,

2.      Remove certain airborne pollutants,

3.      Permits rainwater to seep into the ground as opposed to draining into the stormdrains, and

4.      Remove certain waterborne pollutants.

Here is a look at how green Google and Yahoo really are and how the measure up against each other.

Google Green Report
Google’s headquarters, the Googleplex, covers 44 acres, nearly 50% of which is grass or tree canopy. This is an impressive paved to open space ratio. The grass and trees on the Googleplex remove roughly 2 tons of carbon from the atmosphere per year, or 0.04 tons per year per acre. In addition, 530 lbs. of air pollution are removed per year (e.g., ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, and particulate matter), or 12 lbs. per year per acre. It was assumed that the parking lot of the Googleplex is asphalt, and not a type of porous pavement, so the cost of managing rainfall runoff from the Googleplex is $4,474 per year, or $103 per year per acre. The abundance of grass and tree canopy on the Googleplex go a long way to offset the water quality impacts of the paved surfaces (mainly the parking lot). On average, the grass and trees reduce water pollution by 6%, as opposed to the entire property being paved.

Yahoo Green Report
The Yahoo headquarters, Yahooplex, covers 28 acres, a third of which is grass or tree canopy. This is a classic ratio of paved to open space for large office complexes in California. So far, par for the course. The Yahooplex removes 0.36 tons of carbon from the atmosphere per year, or 0.01 tons per year per acre. 114 lbs. of air pollutants are removed per year, or 4 lbs. per year per acre. In terms of rainfall, the cost associated with runoff is $9,219 per year, or $331 per year per acre. The grass and tree canopy help offset the paved areas with a 2.3% reduction in water pollution as opposed to the entire property being paved.

The final green analysis?

Google kicks Yahoo’s butt, largely due to the forethought, or luxury, of the Googleplex having 50% of its property surface providing green services. The good news for both Google and Yahoo is that over time, as trees grow, so will the tree’s canopy and mass, thus storing more carbon and removing more air pollutants.

Green next steps for both Google and Yahoo is to:
 

1. Install porous parking surfaces, allowing up to 80% of rainwater to seep into the ground,
2. Install green roofs, absorbing rainwater while reducing cooling costs and energy consumption, and
3. Planting larger trees on the south and west sides of the buildings to reduce cooling costs and energy consumption.

While we crunched the hard numbers to settle the Google vs. Yahoo green debate, this report illuminates the great opportunity that awaits these two Silicon Valley giants to harness the ecological services of green surfaces.

Chris Erichsen is a GIS Mapping consultant with the Erichsen Group, GIS and Mapping in northern California. He has over 10 yrs of GIS experience and helps many industries around the world apply GIS mapping technology. Learn more examples of GIS mapping capabilities.

NEW WORLD SAVIOUR

The Resource Matrix Part 1 of 4

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.

You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

Green Millennium Photocatalyst

Reuse and Recycle, THE 3 Rs – Lazy Ways to Reduce

The 3 Rs (Reduce, Reuse, and Recycle) is no longer simply a mantra for environmental activists, it’s a ticket to saving you money while you consider the planet. The 3Rs ask you to buy less, reuse more, and recycle products at the end of their useful life-wonderful guiding principles for reducing our environmental footprint and bringing our lifestyles into balance with nature. But in practice, how many of us are really willing to cut back on the stuff we want to own, to reuse what we’d like to throw out, and to recycle when doing so is often incredibly inconvenient? Fortunately for budget-conscious Lazy Environmentalists, the 3Rs are receiving a twenty-first-century facelift, making them easy to implement and even easier on the wallet.

Reduce, the first of the 3Rs, releases you from the hassle, expense, and waste of unwanted stuff while helping you use less energy and create less trash. And while most of us can’t imagine life without our most prized four-wheeled possession, the first place to embrace Reduce is with our cars. That’s because our automobiles generate about half of our personal greenhouse gas emissions-the other half comes from our homes.

Today, you can enjoy the freedom of being in the driver’s seat while eliminating all of the expense of owning-or leasing-and maintaining a car by joining a car-share service. Zipcar is leading the way. Available in more than 40 U.S. cities, Zipcar lets members locate cars conveniently parked at designated spots around the city and reserve them for an hourly fee (typically between $10.50 and $16.50). Members arrive at the parking spot, swipe their membership card over the windshield sensor to unlock the door, hop in, and go. There’s no need to pay for gasoline or insurance; Zipcar has got you covered. You won’t sacrifice your ride either; Zipcar lets you choose from models like the BMW 325, Mini Cooper, Honda Fit, Volkswagen Jetta, Toyota Prius, Honda Civic Hybrid, Volvo S40, Mazda 3, and Subaru Outback. According to the company’s surveys, over time Zipcar members reduce their car usage by as much as 50 percent. Zipcar estimates that each of its cars removes the equivalent of about 15 privately owned vehicles from the road. Other car-sharing services are popping up across the country and around the world. Visit Carsharing.net for a comprehensive list.

Reuse-the middle child of the 3Rs-has been a part of our lives before we were “eco” anything (eco-conscious, eco-savvy, even a tentative eco-curious). Think about it: Every day, we reuse items like T-shirts, cereal bowls, and underwear without a second thought. We don’t toss them after one use. We reuse. The secret to twenty-first century Reusing is to discover how to reuse other people’s really cool stuff as well as our own.

Reuse logic is in effect at Goozex.com, where gamers gather to swap their video game. Visit the website, create an account and list the games you own that you’d like to trade. Then Goozex quickly locates other gamers who want them and makes instantaneous matches for you. With each game you mail, you earn Goozex points, which you can then use to acquire the games you want from other members. Instead of spending lots of money on new games (and paying for all that packaging waste), you’ll pay Goozex $1 each time you receive a game. Whether you’re partial to Xbox, Wii, Nintendo, or many other gaming platforms, the Goozex trading community has got you covered. Get your reused copy of Call of Duty 2 or NCAA Football 09 today.

Swapping websites are emerging in all kinds of categories. Bookworms can browse more than two million titles available for trade at Paperbackswap.com. Movie collectors can visit Swapadvd.com to trade both new and classic DVD titles. CD fans (you know you’ve still got ‘em) can tap into more than 130,000 titles available at Swapacd.com. And new and expecting parents can trade for baby strollers, bibs, bedding, bumpers, and more at Zwaggle.com.

Recycle, the last of the 3R trio, is the most transformative of the Rs. When we recycle, we’re giving used products the chance to be reborn as something new. That’s especially the case thanks to companies like Preserve that has partnered with Stonyfield Farm to recycle its yogurt cups-from organic yogurt, of course-into ergonomic plastic toothbrushes, razors, and an assortment of colorful kitchenware (and now also does the same with Brita pitcher filters).

TerraCycle, another green innovator, is on pace to redefine much of America’s relationship with trash. The company that began with its signature Plant Food-made from worm poop, packaged in empty Pepsi bottles and sold at the likes of Home Depot and Wal-Mart-has evolved into an innovation powerhouse that continually introduces new products made entirely from waste. Take the E-Water Trash Cans and Recycling Bins available at OfficeMax for $10.99 each and made from crushed computers and fax machines (that would otherwise end up in a landfill). Or the rain barrels and composters made from Kendall-Jackson oak wine barrels that sell for $99 each at Sam’s Club. They’re both prime examples of a company that sees opportunity where others see garbage. In so doing, TerraCycle helps us make attractive choices that are mindful of the planet and our wallets.

Josh Dorfman is an environmental entrepreneur, media personality and author of The Lazy Environmentalist: Your Guide to Easy, Stylish, Green Living. He is also the founder and CEO of Vivavi, a retailer of modern, green furniture and home furnishings. His latest book, The Lazy Environmentalist on a Budget: Save Money. Save Time. Save The Planet, is now available. For more information, please visit: http://www.lazyenvironmentalist.com

10 Tips Of Green At Home

Green Technology - Bloomberg

Tips For Green Driving

Are you trying to make changes in your lifestyle that will help to preserve some of the natural resources being used everyday? There are many things that individuals can do to make a difference. However, one of the biggest concerns is the problems caused by all the vehicles being driven today. Everyone knows that vehicles put out gas emissions that add to the amount of air pollution already causing problems for humanity. But what can you do?

Very few people can do without some sort of vehicle in today’s society. It would be almost impossible to get from one location to another without driving most of the time. Still, it’s important to do all you can to reduce the amount of pollution being emitted into the air. Since buying a hybrid is not an option that everyone can take advantage of, here are a few tips for driving green that will help reduce pollution caused by vehicles.

• Proper Maintenance – One of the best things that you can do to make sure you’re driving green is to keep the maintenance up on your vehicle. Keep it tuned up, air filters changed and make sure the tires are inflated properly.

• Carpool When Possible – It may not always be possible to carpool but do so whenever you can. This will make more of a difference than you might think.

• Plan Your Trips: If you plan your trips in advance you can cut down on your driving time. You can plan the shortest route that will accomplish everything you need to get done. Stop by the store on your way home from work instead of going home first and leaving again. Anything that reduces your driving time will help.

• Walk More – When you’re visiting a neighbor, going to the local park or anywhere that is near your home, try walking whenever it’s practical to do so.

• Cut Down on the AC – Only use the air conditioning whenever it’s absolutely necessary. You can roll down the windows other times to let a breeze blow through.

• Drive Smart – Driving smart includes avoiding sudden stops and starts and driving the speed limit. Speeding uses more gasoline and produces more pollution than necessary.

These are all simple and easy things that everyone can do to help the environment. If every driver were to make these changes it would make a huge difference in the amount of pollution created each day.

Lisa Mason is a freelance writer with a specialty in Internet content and SEO articles. She has written thousands of articles, hundreds of ebooks and thousands of website pages and related content. She has also authored her own books and works as a consultant to other writers, Internet marketers and Internet businesses.

Lisa Mason, Professional wordsmith for hire: gamer, wife, mother, entrepreneur, published poet, co-owner of game guides company (http://www.liti4.com), public speaker and Internet business consultant. You can learn more or follow Lisa’s blog from her website: http://www.freelancewriter4hire.com

The Queen of Re-Use: not just hand me downs

If I gave my family questionable marks on its efforts to reduce, I admit that when it comes to re-using I am the Queen. When I was a teenager there was a song, ‘I was country, when country wasn’t cool.’ Well, I was re-using back when it was called hand-me-downs and everyone looked down on you for wearing them. Honestly though, I can remember being about five and having a distant second cousin visit. She had brought a bag of clothes that had been her daughter’s, who had died. That may sound morbid, but I think my smiles and thanks for the ‘new’ clothes may have helped to let go of not only the clothes, but a bit of her grief as well.

If you were to look in my three year old’s playroom, most of the toys you would see have been given to her second-hand from friends, purchased at charity shops or even salvaged from the bin…including her wonderful Little Tikes kitchen centre.

But my re-using does not stop there, if you open my kitchen cabinets you will see stacks of old containers that once held spread, cottage cheese or something else. With the exception of the air-tight sealing bowls that my husband uses to transport his food to work each day, we do not purchase or use Tupperware, Serv-rite or any other type of plastic wear. And those plastic containers that once housed my produce such as strawberries, blueberries and peaches are now being re-used as pots for my spring seedlings. I also have a cabinet full of sauce jars that I am looking for ideas on how best to re-use. I have already filled several with nuts, bolts, nails and the like. But even after getting organised myself, I just can’t bring myself to throw these into the recycle bag when I know that they are perfectly re-usable as they are. As I mentioned yesterday, I re-use the few plastic bags we get from quick trips to the corner store for bin liners in the bathrooms.

I have even taken to re-using my daughter’s Fruit Shoot bottles by refilling them with concentrate fruit and water. Of course, a tad of a warning on this one: do not freeze plastic bottles as it can cause a cancer causing chemical to leach into the drinks. So I always replace the bottles after a few uses just to be safe. But then they can go into the recycle bag (but that is tomorrow’s topic).

Even dinner last night was re-used food; better known as left-overs. Anyone that reads my blog knows I have dozens (hundreds?) of ideas for re-using food as soups, smoothies, casseroles, stir-fries or just re-heated and served. I call this creative cooking and make it a staple of not only our family’s diet, but of my blog as well: offering recipes to my readers.

I think one of the most beautiful examples of re-using is the folk-art form of quilting. Not only can worn-out old clothes be turned into colourful quilts, but they can tell a story: our history. I have also heard of people braiding old cloth to make rugs as well. Last year at the Green Show, I bought my daughter the cutest little purse made from old plastic juice boxes by a women’s cooperative in the developing world.

Thinking back to my own childhood and the used toys and clothes that I was blessed to enjoy, I am glad that it has become the ‘cool’ thing to re-use. Not only do these items still have good life left in them, but they remind us that we, ourselves, re-use life’s lessons to improve our world. So next time before you toss that item into the bin or even the recycle bag, stop and ask yourself could it be re-used instead: perhaps that wine bottle would look nice on a table with a candle or a few flowers or could that old t-shirt be cut into squares and used instead of paper towels or how about making puppets with old and mismatched socks. The ideas are limitless…I hope you will share your favourites with me as well.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

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SunCatcher – Better Dish, Better Solar Energy

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Save the Planet – Sell Your Laptops

We’re in this environmental mess because humans have exploited the earth for personal gain. However, you can sell your laptops, get some grocery money and still help the planet.

Steer clear of the attitude that everything is disposable after a few uses; do your part and extract the most out of your electronics. In carelessly tossing away our possessions, we are the reason that one more thing spends an eternity in a landfill. Electronics, including laptops, are one of the most significant sources of toxic heavy metals, including cadmium, lead and mercury, leaking into the soil, according to the Environmental Protection Agency.

Pollutants do no simply stay within the confines of the landfills, but are transported through waterways and through the air. When toxic metals travel upward during evaporation, these toxins contribute to acid rain, spreading the heavy metals for miles. Dr. Lorris G. Cockerham, former professor at University of Arkansas and researcher, wrote that build up of toxic heavy metals in animals damages their vital functions and hinders growth in plants, therefore irrevocably harms ecosystems.

The heavy metals seep into waterways and into our water sources. These heavy metals can enter our body through the ingestion of contaminated water, harming our bodies. Even a low concentration can harm us, according to James Girard, author and professor at the American University.

A solution? Sell your laptops to a recycler. When you sell your laptops, the laptop parts find new life with computer repair shops and wholesalers, avoiding certain doom in a landfill. Selling laptops is an easy process for the average time-constrained American worker. Search for “sell laptops” on the Internet. Locate a recycling company who will accept the laptops you are selling. Lastly, look for the V logo that signifies the company is verified organization, not a Nigerian scam. Many business will offer an instant quote on their Web site for the laptop you are selling. Input the specifications of your laptop, follow directions and you have check or a PayPal payment for your laptops.

Make sure you choose a reputable company to sell your laptops to. Some companies boast a “green” philosophy, but actually ship laptops to landfills in developing countries. We all have a part in this green earth and many of us have take steps to follow the mantra, “reduce, reuse and recycle.” Many people think about selling their cans, bottles and such and don’t think about their computers. Do your part, keep our Earth Green and sell your laptop.

Katy Marie is a freelance writer located in Reno, NV, who wants to keep the Earth beautiful. To find out more visit Cash For Laptops